Start2think.

Start2think.

Last updated: 7/2008

The Official Asit Site.
A bit disappointed with conventional creative-thinking methods?
"ASIT, A Revolutionary Creative-Thinking Method, Will Lead You Step-by-Step from Deadlocks to Breakthroughs"

Boost your creative thinking skills, advance your career and improve your financial standing.
Join the Ford Motor Company, Intel, Motorola, LG, leading universities and others who already practice creative thinking using ASIT to invent on demand.

All this can be done in the comfort of your office or home with our unique ASIT online courses!

Read on to learn more about the exciting ASIT method and how you can learn it and use it to generate ideas that will make everyone say:

"Wow! Why didn't I think of that?"

Click here to view a short video showing you how ASIT can be used to solve tough problems and to find amazingly simple and creative solutions.

Note: Clicking on this link will open a new window. When you're done, close the window to continue reading from this point

Hi! My name is Dr. Roni Horowitz. Back in 1980, when I was studying aeronautical engineering, I became interested in finding a real effective creative thinking method that would help me achieve my professional and personal goals.

I read every possible book and took every possible course, but I couldn't find what I was looking for, until I came across the "Systematic Inventive Thinking" course 13 years ago.

This course taught a method called TRIZ. I enrolled immediately and from the first lecture I knew...

...this was the method that I'd been looking for!

I loved the TRIZ concept and was amazed by the creative solutions it helped me find.

When I started teaching TRIZ a few years later, I began to notice many ways in which TRIZ could be improved to become even more powerful and much easier to learn.

I decided then to dedicate my Ph.D. studies to improving and simplifying TRIZ.

And the result is here in front of you - a brand new thinking method called ASIT (Advanced Systematic Inventive Thinking)!

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Learn ASIT and you'll be able to.

Solve problems and invent new products in a way you never thought possible

Become a serial producer of bright ideas

Gain an unfair advantage over your competition

Be a part of a vibrant, intelligent, creative community that thinks like you

Teach others (including your kids!) how to become more creative

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